Do it for the action, not the reaction.

'For the action, not the reaction' is a quote by Lachlan Morton, a guy who likes riding his bike. He is part of the world tour, but not only doing that. He is more than one thing; he goes on many different adventures because he does it for the action, not the reaction.

With his brother, he goes on epic bike trips in Colombia, Route 66, or solo on a non-stop unsupported 700km gravel race through the Badlands. We can learn a lot from people like this.

Too often, we have it backwards, where we do it for reaction, not the action. This does not only happen in sports; open Linked-in, and you see people posting updates of winning awards for being (e.g.) a fast-growing company. If you think about that, it’s a kind of joke that we have awards for this. But it gets even funnier when you learn that (a lot) of those companies received, in some cases, millions of euros from the government.

Those people are doing it for the reaction, not action. My point is not that this is wrong, but it is boring.

A big part of the game we play is bs, and today, more individuals have (more) control and start to ask different questions to rethink tomorrow.

What is the point of creating narratives around things we don’t even like doing?

It's a simple question.

Action or Reaction?